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Dubai

Where the Future Meets Tradition

Dubai is the UAE's most visited emirate, a global metropolis fusing world-record architecture, luxury retail, and a rich mercantile heritage. From the Burj Khalifa to the gold and spice souks of Deira, Dubai delivers experiences at every scale.

98
Demand Index
+8% YoY
17.2M
Annual Visitors
estimated
November
Best Season
November – March
Luxury
Top Theme
by demand
Intelligence Signal

Search Demand for Dubai

Demand Index 98/100
8%YoY
Visitors 17.2M/yr
View Full Analytics →

Top Attractions

Architecture
Burj Khalifa

The world's tallest building at 828 metres, offering observation decks with panoramic views across Dubai and the Arabian Gulf.

4.7 (95k reviews)
FamilyLuxury
Luxury
Palm Jumeirah

The world's largest artificial island, home to ultra-luxury hotels, fine dining, beach clubs, and the iconic Atlantis resort.

4.6 (67k reviews)
LuxuryFamily
Heritage
Dubai Creek

The historic heart of Dubai, a saltwater inlet dividing Deira and Bur Dubai, lined with the gold souk, spice souk, and traditional abra water taxis.

4.5 (52k reviews)
CultureFamily

Upcoming Events

🎭
ShoppingFeatured

Dubai Shopping Festival

Citywide, Dubai · 2025-01-02

Demand: 963.5M expected
🎭
Business

Dubai Expo City World Sustainability Summit

Expo City Dubai · 2025-02-04

Demand: 7445K expected
🎭
BusinessFeatured

GITEX Global Technology Week

Dubai World Trade Centre · 2025-10-13

Demand: 89180K expected
🎭
Sports

Dubai Fitness Challenge

Citywide, Dubai · 2025-10-24

Demand: 791.2M expected

Visitor Personas

👤

The Luxury Seeker

High-net-worth traveller seeking 5-star stays, fine dining, exclusive experiences, and designer shopping.

Avg Stay
7 nights
Avg Spend
AED 18,400
👤

The Family Planner

Parents travelling with children, seeking safe, family-friendly parks, beaches, and educational experiences.

Avg Stay
9 nights
Avg Spend
AED 12,200
👤

The Adventure Traveller

Active traveller seeking outdoor thrills including hiking, diving, ziplining, wadi exploration, and desert safaris.

Avg Stay
6 nights
Avg Spend
AED 7,800