Overview Dashboard
UAE Destination Index · November 2025 · Mock Data Demo
🔍↑ 14%
2.4M
Monthly Travel Searches
🌍↑ 6%
UK
Top Source Market
📈↑ 34%
RAK
Highest Growth Emirate
📅→ 3 this month
12
Upcoming Major Events
🤝↑ 8 new
184
Active Partners
☀️↑ Peak season
91
Seasonal Demand Index
Search Demand Index
Monthly travel search volume (indexed to 100)
Demand Index by Emirate
Current demand score and YoY growth
Visitor Personas
Share of total visitors by persona type
Luxury Seeker
Family Planner
Adventure Traveller
Cultural Explorer
Business Traveller
Source Markets
Share of inbound travel searches
AI-Powered Insights
📈
Trending Up
Winter travel searches are rising strongly
Search demand for UAE winter sun holidays is up 34% YoY from UK and Irish markets. Peak booking window is September–November.
👨👩👧
Family Travel
Family travel demand is strongest for Abu Dhabi and Dubai
Abu Dhabi family holiday searches have grown 28% this year, driven by Yas Island attractions and the new SeaWorld opening.
🏔️
Emerging
Adventure tourism demand growing in Ras Al Khaimah
RAK shows the highest YoY growth of any emirate at +34%, led by Jebel Jais zipline search terms which are up 89%.
🏛️
Cultural
Cultural tourism searches increasing for Sharjah
Sharjah cultural attractions saw a 41% increase in search demand, particularly from Indian and South Asian source markets.