Visitor Satisfaction & NPS
Net Promoter Scores, CSAT ratings, and satisfaction drivers across all seven emirates
Overall NPS & CSAT Trend
Quarterly UAE-wide Net Promoter Score and Customer Satisfaction score
NPS by Emirate
Net Promoter Score per emirate with promoter/detractor split
NPS by Source Market
How visitors from each country rate their UAE experience
CSAT by Experience Category
Customer satisfaction scores across key touchpoints (target: 80+)
Top Positive Drivers
What visitors praise most — score out of 100
Top Negative Drivers
Most common complaints — improvement priority score
Abu Dhabi leads on NPS
Abu Dhabi scores NPS +74, the highest of any emirate, driven by cultural depth, the Grand Mosque experience, and family-friendliness scores of 92%.
Transport satisfaction below target
Transport CSAT sits at 76%, the only category below the 80% target. Limited inter-emirate public transport is the most cited complaint outside Dubai.
NPS up 7pts over 12 months
UAE overall NPS has risen from +61 in Q1 2024 to +68 in Q4 2025, a strong upward trajectory. Germany and Australia rate the UAE highest among major source markets.