UAE
Destination Index

Nationality Concentration Risk

Source market diversification and over-reliance risk by emirate and year-on-year market share shifts

🇬🇧→ United Kingdom
22%
Top Source Market Share
⚠️↓ Concentration risk
3
Emirates at High Risk
📈↑ +67% in 2 yrs
China
Fastest Growing Market
📉↓ -33% in 2 yrs
Russia
Declining Market

Source Market Share

Current % of total UAE inbound visitors

United Kingdom
was 20%22%
India
was 17%19%
Saudi Arabia
was 15%14%
United States
was 8%10%
Germany
was 7%7%
Russia↓ Declining
was 9%6%
China
was 3%5%
France
was 4%4%
Australia
was 3%3%
Other
was 10%10%

Market Share Shift 2023–2025

3-year trend for key source markets

Concentration Risk by Emirate

Herfindahl–Hirschman Index (HHI). Higher scores mean greater concentration. Above 2500 = high risk.

Dubai

Top market: United Kingdom (24% share)

Low Risk
HHI Score1,240
02500 (High)5000

Abu Dhabi

Top market: India (28% share)

Low Risk
HHI Score1,580
02500 (High)5000

Sharjah

Top market: India (41% share)

Medium Risk
HHI Score2,210
02500 (High)5000

Ras Al Khaimah

Top market: United Kingdom (38% share)

Medium Risk
HHI Score1,940
02500 (High)5000

Fujairah

Top market: UAE Residents (52% share)

High Risk
HHI Score2,980
02500 (High)5000

Ajman

Top market: India (56% share)

High Risk
HHI Score3,240
02500 (High)5000

Umm Al Quwain

Top market: UAE Residents (68% share)

High Risk
HHI Score4,810
02500 (High)5000
⚠️
High Risk

Fujairah, Ajman, UAQ over-reliant on single markets

Three emirates show dangerously high concentration. Umm Al Quwain draws 68% of visitors from UAE residents alone, leaving it highly vulnerable to domestic demand shifts.

📉
Declining Market

Russian market share down 33% in two years

Russian visitors have declined from 12% to 6% of total arrivals. Campaigns targeting German and Eastern European markets are recommended to offset this exposure.

🇨🇳
Growth Opportunity

Chinese market share is doubling fast

China has grown from 2% to 5% in two years and is accelerating. A dedicated Chinese-language content and distribution strategy could capture first-mover advantage.