Sentiment Dashboard
Aggregated visitor review sentiment by emirate and attraction, sourced from approved review platforms
😊↑ +3% YoY
84%
Avg Positive Sentiment
💬
426K
Total Reviews Analysed
🏆↑ 91% positive
RAK
Highest Rated Emirate
✅
Safety
Top Positive Theme
Positive vs Negative Sentiment by Emirate
% of reviews classified as positive or negative
Sentiment Breakdown Cards
Dubai248k reviews
✓ 82%— 10%✗ 8%
Abu Dhabi91k reviews
✓ 87%— 8%✗ 5%
Sharjah34k reviews
✓ 79%— 12%✗ 9%
Ras Al Khaimah22k reviews
✓ 91%— 5%✗ 4%
Fujairah18k reviews
✓ 88%— 7%✗ 5%
Ajman9k reviews
✓ 76%— 13%✗ 11%
Umm Al Quwain4k reviews
✓ 84%— 10%✗ 6%
Top Positive Themes
Most frequently mentioned positive review themes
1
World-class infrastructure
2
Luxury offerings
3
Safety and cleanliness
4
Diverse dining
5
Cultural depth
6
Family-friendliness
7
Grand Mosque experience
8
Modern amenities
Areas for Improvement
Most frequently mentioned negative review themes
1
Summer heat
2
Traffic congestion
3
High costs
4
Limited nightlife
5
Distance between attractions
6
Limited dining variety
7
Alcohol restrictions for visitors
8
Limited transport links
🏔️
High Performing
Ras Al Khaimah leads sentiment
RAK achieves the highest positive sentiment score (91%) of any emirate, driven by exceptional adventure experience reviews and the Jebel Jais product quality.
⚡
Improvement Area
Summer heat is a recurring concern
Heat-related negative reviews spike in June–September across all emirates. Consider proactive summer messaging emphasising indoor luxury experiences.
💬
Intelligence
Safety consistently rated highly
Personal safety is the most positively mentioned theme across all emirates, and a key differentiator that should feature prominently in international marketing campaigns.