Visitor Demographics
Age, travel type, group composition and spend patterns across UAE visitors
Age Breakdown
Share of total visitors by age group vs prior year
Travel Type
Purpose of visit breakdown
Group Composition
How visitors travel to the UAE
Average Spend by Age Group
AED per visitor per trip
Group Composition by Emirate
Breakdown of visitor travel type per emirate
Average Length of Stay by Travel Type
Nights per trip
Repeat vs First-Time Visitors
Growing loyalty: repeat visitors as % of total
25-34 age group fastest growing
The 25-34 cohort now makes up 31% of visitors, up from 29% last year. This group spends AED 11,400 per trip and shows the highest bleisure travel rate at 22%.
55+ visitors spend 3.6x more
Visitors aged 55+ spend an average of AED 22,100 per trip — 3.6x the 18-24 group. Despite being just 11% of visitors, they represent a disproportionate share of total revenue.
Repeat visitors at record high
42% of visitors in 2025 have been to the UAE before, up from 32% in 2022. Repeat visitors stay longer and spend 28% more per trip than first-time visitors.